As the marketing landscape in the crowded social space is constantly evolving, high-level data is simply not sufficient. Even if you are up to date with current trends, your reputation could be tarnished without a strong online presence. EPK Media can manage your online/social media presence, including cohesive, well-curated content that aligns with your brand’s identity. As the ultimate goal of brand awareness is to be first in line in the minds of your audience, establishing a strong and consistent brand identity is an integral part of any organization wanting to succeed.
What We Do
Brand identity is about giving people a sense of who you are and what you can offer. We specialize in crafting thorough brand guidelines that provide positive results for our clients. The curated branding materials can have creative options for in-house customization, including logos, color schemes, taglines, messages, typography, graphic design, and production (photography and videography).
Social Media Management
Creating a consistent brand identity requires consistent posting habits. You need to actively engage with your audience on social media to attract the right traffic through constantly-published content. By continually creating and publishing interesting, engaging content, you can grow an audience on social media, drive web traffic, generate new sales, and get people to fall in love with your brand.
PPC (pay-per-click) advertising management can be included in our social media management package, if needed, as an add-on option. When it comes to lead generation, paid advertising can be your driving force, as Google adapts its SERPs (search engine results pages) in order to better accommodate paid advertisers and leverage more clicks for them. Paid advertising has become a necessity for remaining competitive.
The majority of businesses admit that social media has positively impacted the growth of their companies. You can create quality, relevant, and valuable content – such as updates, videos, and other posts – around your brand, product, or service to share with your target audience.
Additionally, paid social media ads and sponsored posts work well for businesses looking to get instant results by having a more comprehensive and targeted reach to your potential customers and increasing your prospects and engagements. Organic social media advertising, combined with basic SEO rules, is vital for your business’s growth, while establishing an organic reach to your potential regulars.
Ultimately, your social media is your frontline representation of your brand. Our team of social media experts is equipped with many different skill sets to do it all properly and drive meaningful results: editorial planning, content production, paid media, reporting, and night and weekend monitoring. We understand the nuances of the various social platforms and apply them to help your business thrive.
Why Use Advertising?
In this age of content consumption and online competition, businesses prioritize innovative advertising. Social media is one of the most effective outreach tools for businesses when they want to target their core audience. However, strong social-media marketing goes way beyond drafting ads to share with your target demographic; it’s necessary to get creative on social media to stand out, forming solid relationships with customers.
Given that social media is essentially a pay-to-play channel now, it’s important to have a significant amount of user-generated content as a major theme in the content strategy. The voices of your customers can be encouraged and amplified through user-generated content, letting your customers do the selling for you.
If you are interested in building winning campaigns to help scale your business by using ads and getting a return on ad spend, book a strategy call with us to see how we can help your business prosper.