Tekweld / Social & Brand Experience
From social feedto show floor.
Social media strategy, design and trade-show graphics for a national promotional-products supplier.
Suspended-sign concept visualization.
A substantial business.A coherent brand presence.
Tekweld reported $45 million in promotional-products sales in 2020. Our work connected social media strategy and design with brand guidelines and trade-show graphics.
$45M
Reported 2020 company sales.
Source: ASI / Counselor, July 2021. Company-stated, not campaign results.
Event
The PPAI Expo 2020
Mandalay Bay Convention Center, Las Vegas
January 14–16, 2020
Scope
Social strategySocial designBrand guidelinesTrade-show graphics
Strategy before.the scroll.
Audience and competitor research informed platform recommendations, content themes, publishing cadence and community engagement guidance.
Original Creative Mood Boards
A visual direction. with range.
Selected creative concepts from the original strategy deck.
Built for.the show floor.
Large-format graphics carried Tekweld's visual identity into a physical exhibition environment.
EPK: strategy, social design, brand guidelines and trade-show graphics. Original booth production drawings: Freeman.