Merchant Industry / Brand Identity
The identity behind$5 billion+ in annualpayments.
EPK Media created Merchant Industry's branding and logo. In September 2025, the company announced a majority acquisition by funds managed by Lovell Minnick Partners.
Company Scale
$5B+
Annual transaction volume
15,000+
Merchants
Nearly 500
Channel partners
Company figures reported by Lovell Minnick Partners, September 2025.
Company Milestone / 29 September 2025
A majority stake.A major next chapter.
Funds managed by Lovell Minnick Partners acquired a majority stake in Merchant Industry. The founders retained a substantial minority stake.
Read the acquisition announcement ↗Our Work
We made the mark.
Brand identity, logo design, color palette and presentation design.
A geometric monogram and bold wordmark gave Merchant Industry a distinct visual identity.
From the EPK Project Archive
March 2026
Merchant Industryintroduced Suede.
The company announced its next evolution under a new name.
Source: Suede company announcement, 17 March 2026.
People move brands.
Let's build your next chapter.
Next Project
PPD&G